Interview with Colleen Sedgwick
Q. Colleen, how did you get started in the pet sitting industry?
Q. How did you go from “pet sitting business owner” to “pet sitting business coach”?
Q. How are you different from other “business coaches?”
Q. So, is it safe to say that you consider yourself a pet sitting industry expert?
I absolutely do and I’m proud of that! The revenue that I bring into my business is quite substantial compared to most other pet sitting businesses. This isn’t by accident. I have worked tirelessly trying to figure it all out. I have hired my own private mentors, attended seminars, completed courses and programs, and participated in private mastermind meetings with some of the best and brightest in small business. You name it, I have done it… and it has paid off ten-fold.
Q. Who are your clients exactly?
I mentor two types of clients. The first is “Build-Up Betty” or “Build-Up Bill.” These entrepreneurs are in the first few years of starting their business, meaning they are in the building stages of their business. They may be doing the pet sitting part-time and want to transition it into a full-time career, or they may be doing it full-time, but need to increase their revenue. Their biggest need right now is getting clients and bringing them in consistently.
The second type of client is “Multiply Mary” or “Multiply Mike.” These entrepreneurs have an established business. They have clients, they’re making money, but they do everything themselves and have no time to grow their business substantially, not to mention have any time for themselves. Their biggest need right now is leverage. They need systems and practices to multiply their income and work less.
Q. What type of person do you work best with?
Q. What types of professionals will your programs NOT work for?
Q. What exactly is the “Pet Nanny Success System™?”
In my many years in business I have come to understand that attracting clients and building a successful pet sitting business comes down to this 9-step process, which I have titled The Pet Success Nanny Success System™.
#1. Develop a positive mindset
This is by far the most important and the most overlooked piece of the entrepreneurial puzzle. Mindset is 90% the reason for success or failure.
#2. Organize your time by getting out of busy and getting into productivity
We examine how you prioritize your day and organize your business and your life. We find those “leaks’ that are stripping you of valuable time to grow your business.
#3. Set yourself apart from the competition by focusing on results and benefits
We will examine what it is about your pet sitting service that makes it unique, as well as figure out what you offer specifically in terms of results and benefits. We study your competition and how you can make your service shine in comparison.
#4. Create a compelling marketing message written to your ideal client
First, we identify who your ideal client is and how you are their “problem-solver.” We will then craft a compelling marketing message that will have these ideal clients calling you ready to sign-up as opposed to you chasing them. Finally, we discuss the best ways to reach them and turn them into paying clients.
#5. Strategize your pricing and packages
We will evaluate your pet sitting and dog walking services and develop the best pricing strategies and packages for your business.
#6. Build a website that works connected with a strong online presence
Your website is the cornerstone of your business. We will implement my step-by-step plan to create a powerful and functional site that will pull clients in. We also discuss how to develop a strong online presence that will drive traffic to your site.
#7. Create your marketing power wheel
We will develop a specific marketing plan for your business to reach your ideal clients with your compelling marketing message. Each piece of the pie needs to be implemented consistently and systematically to constantly create a stream of new business to your pet sitting service.
#8. Systematize everything
You will learn the best practices and systems to keep your business running like a well-oiled machine.
#9. Expand your team
I will teach you how to build a competent team of dedicated pet care professionals. You will also learn the best practices of managing your team and retaining them long-term.
Ultimately, my clients receive a clearly laid-out, step-by-step plan that they can start implementing immediately to build a successful pet sitting and dog walking business.
Q. Does this really work?
Q. How quickly can I expect results?
Q. Colleen, I’m ready! How do I get started?
Congratulations! I’m happy to work with you in achieving your goals and BIG vision for your business. I am honored that you’ve chosen me to help guide you down the path to success.